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Splenda® Brand Sweeteners Serves Up Facts, Not Fiction, for Reducing Added Sugars

It's no secret that we have an added sugars problem in the U.S., but sometimes it may feel like a real mystery as to how you can help your clients live within recommended limits of added sugars without being miserable or just plain giving up on trying.

While the 2020-2025 Dietary Guidelines continues to recommend that Americans consume less than 10% of total daily calories from added sugars,1 the average American consumes about 13% of their calories as added sugars - one factor contributing to our growing obesity rates.2 More than 34 million Americans have diabetes (about 10.5% of the U.S. population), with type 2 diabetes accounting for approximately 90-95% of these individuals. 3 According to the CDC, an estimated 88 million adults aged 18 years or older have prediabetes in 2018.3

From hidden sugars in everything from salsa to salad dressing, your clients aren't just struggling with cookies and cakes. It's time for some real sugar scrutiny and simple solutions that help your clients reduce consumption of added sugars. As a food and nutrition professional, you can help your clients take steps to develop long-term healthy eating patterns by consuming less added sugars. However, it's important to separate fact from fiction on low- and no-calorie sweeteners (LNCS) to enable your clients to quench their sweet tooth rather than being intimidated by misconceptions about these sweeteners.

Sweet Success with Splenda® Brand Sweeteners

Individual randomized controlled trials, systematic reviews and meta-analyses have shown that low- and no-calorie sweeteners, such as the array of Splenda® Brand Sweeteners, can help people lose weight, keep pounds off and stay at a healthy weight, by decreasing unwanted calories from added sugars without sacrificing taste.4-6 Additionally, low- and no-calorie sweeteners, such as Splenda® Brand Sweeteners, can be a useful tool for people who are managing diabetes as there is no impact on glucose levels7-9 - one of the many reasons why Splenda® is the #1 recommended sweetener brand by healthcare professionals and chosen among people with diabetes.*

Splenda is the #1 sweetener brand recommended by HCPs and chosen among people with diabetes.*

Separating Fiction from the Facts: New Resources Ease Client Conversations

Ever have a client ask if low- and no-calorie sweeteners cause weight gain? Cancer maybe? There's a lot of click-bait on the Internet that can seem confusing or alarming. Get the facts along with practical strategies with two NEW published papers to help healthcare professionals more effectively navigate lifestyle and nutrition-focused conversations with your clients. The peer-reviewed publications in ADCES in Practice10 and Clinical Diabetes11 debunk top myths associated with low- and no-calorie sweeteners and offer practical strategies, scientific facts and tips to help you assist clients with making lifestyle modifications to maintain new healthier eating habits.

Topics include LNCS and:

• Glucose metabolism
• Weight gain
• Desire for sweet foods
• Changes in gut microbiota

"Given the many sources of added sugars and their prevalence in our foods and beverages, people should have accurate, evidence-based knowledge and practical advice about LNCS. We should provide our clients with practical guidance to help them replace added sugars within a healthy eating plan. I encourage my colleagues to read and reference the recently published articles I co-authored.10,11"

- Hope Warshaw, MMSc, RD, CDCES, BC-ADM

Consumer Taste Preferences for Traditional and Natural Table top Sweeteners by Brand Name


Learn more at Splenda.com and access our FREE HCP Toolkit with samples.

• Toolkits and Samples
• Client Resources
• Scientific Summary

Why Splenda®?

Get the facts:

•  Given the prevalence of added sugars, it's impractical to ask clients to drastically slash their added sugars intake. Splenda® can help serve as the sugar solution by decreasing unwanted calories from added sugars, without sacrificing taste.
•  Misconceptions about the safety of sweeteners are often fueled by media headlines from select, poorly designed and controversial studies. Understanding the safety of low- and no-calorie sweeteners requires diligent review of the body of evidence, including how well studies are designed and conducted.
•  The new peer-reviewed papers10,11 debunk top myths associated with low- and no-calorie sweeteners and offer practical strategies, scientific facts and tips to help you assist your clients maintain their goals to reduce added sugars.

For any questions or feedback, please contact: splenda@heartlandfpg.com

References

1. Dietary Guidelines for Americans 2020-2025. Published December 29, 2020. https://www.dietaryguidelines.gov/sites/default/files/2020-12/Dietary_Guidelines_for_Americans_2020-2025.pdf. Accessed February 10, 2021.

2. Scientific Report of the 2020 Dietary Guidelines Advisory Committee Advisory Report to the Secretary of Agriculture and Secretary of Health and Human Services. 2020. https://www.dietaryguidelines.gov/sites/default/files/2020-07/ScientificReport_of_the_2020DietaryGuidelinesAdvisoryCommittee_first-print.pdf. Accessed February 10, 2021

3. Centers for Disease Control and Prevention. National Diabetes Statistics Report, 2020. Atlanta, GA: Centers for Disease Control and Prevention, U.S. Dept of Health and Human Services; 2020.

4. Higgins KA, Mattes RD. A randomized controlled trial contrasting the effects of 4 low-calorie sweeteners and sucrose on body weight in adults with overweight or obesity. Am J Clin Nutr. 2019;109(5):1288-1301. doi:10.1093/ajcn/nqy381

5. Rogers PJ, Appleton KM. The effects of low-calorie sweeteners on energy intake and body weight: a systematic review and meta-analyses of sustained intervention studies [published online ahead of print, 2020 Nov 9]. Int J Obes. 2020;10.1038/s41366-020-00704-2. doi:10.1038/s41366-020-00704-2

6. Laviada-Molina H, Molina-Segui F, Pérez-Gaxiola G, et al. Effects of nonnutritive sweeteners on body weight and BMI in diverse clinical contexts: Systematic review and meta-analysis. Obes Rev. 2020;21(7):e13020. doi:10.1111/obr.13020

7. Jensen PN, Howard BV, Best LG, et al. Associations of diet soda and non-caloric artificial sweetener use with markers of glucose and insulin homeostasis and incident diabetes: the Strong Heart Family Study. Eur J Clin Nutr. 2020;74(2):322-327. doi:10.1038/s41430-019-0461-6

8. Nichol AD, Holle MJ, An R. Glycemic impact of non-nutritive sweeteners: a systematic review and meta-analysis of randomized controlled trials. Eur J Clin Nutr. 2018;72(6):796-804. doi:10.1038/s41430-018-0170-6

9. Grotz VL, Pi-Sunyer X, Porte D Jr, Roberts A, Richard Trout J. A 12-week randomized clinical trial investigating the potential for sucralose to affect glucose homeostasis. Regul Toxicol Pharmacol. 2017;88:22-33. doi:10.1016/j.yrtph.2017.05.011

10. Warshaw H, Parkin CG. JUST THE FACTS: What You and Your Clients Need to Know About Low/No-Calorie Sweeteners. ADCES in Practice. 2021;9(1):28-34. doi:10.1177/2633559x20968216

11. Warshaw H, Edelman SV. Practical Strategies to Help Reduce Added Sugars Consumption to Support Glycemic and Weight Management Goals. Clinical Diabetes. 2021;39(1):45-56. doi: 10.2337/cd20-0034.

* Among healthcare professionals clinically treating patients. Numerator Panel Data - 52 weeks ending 08/30/2020